About Bob Humel

Bob Humel conducts business as the sole proprietorship of Robert J. Humel Real Estate Brokerage and Consulting. The company which caters solely to public agencies, was formed in 2003 when Mr. Humel retired after just under twenty years of public service as the Housing and Property Manager of the City of Monterey. 
Mr. Humel is also a principal in and Managing Partner of a private real estate investment and development company.  LandValorem North America, LLC, and its affiliates are under the LANDVALOREM Brand. The firm specializes in acquiring large parcels of raw land and/or stalled or failed development projects, in California and Phoenix, Arizona.
With decades of experience, LandValorem real estate services include real estate management, investment, acquisitions, development, financing, entitlement, land banking, and sales for our investors and third parties.
Fair and balanced negotiations in the hundreds of millions of dollars in real estate transactions and projects he has managed, leased, rehabilitated, bought and sold for agencies / clients is based on his ability to cultivate responsive and respectful relationships, even with parties strongly opposed to a particular goal.
His experience in a wide variety of projects includes commercial, single and multi-family residential, parks, parking, circulation, public access, hotels, and mixed-use, which lends depth and credibility to those negotiating on the other side of the table.
A proven trustworthy team member of client agencies, Mr. Humel has participated in many hundreds of Closed Session and public meetings.  He successfully couples his excellent reputation, extensive knowledge and experience with his continued preference for public service.
A partial list of Mr. Humel’s project endeavors is diverse and impressive, such as: 
  • Monterey’s nationally acclaimed Window-on-the-Bay Waterfront Park project (acquisition and relocation of commercial businesses to convert an area on a main thoroughfare into a high-visibility Waterfront Park);
  • Osio Plaza Movie Theater / Mixed Use Project;
  • Monterey County Youth Museum;
  • Rental Negotiations with numerous commercial tenants on Monterey’s Fisherman’s Wharf;
  • Negotiated collaboration on joint development between three public agencies, and designed a joint RFP program for them, for a major  project on their contiguous lands at the former Fort Ord;
  • Negotiated a Development Feasibility Contingency Plan Agreement for the 208 room Hotel Clement Intercontinental on the Monterey waterfront at historic Cannery Row.
A list of his applicable licenses, certifications, and association membership includes:
  • Retired Monterey Housing and Property Manager
  • Licensed California Real Estate Broker
  • HUD Certified Housing Rehabilitation Specialist
  • Retired General Contractor
  • Member of National Association of Realtors (NAR)
  • Member of Monterey County Association of Realtors (MCAR)
  • Member of Monterey County Multiple Listing Service (MLS)
  • Member of Southern California Area Association of Realtors (CDAR)
  • Member of Southern California Commercial Listing Service (DACIE)
Mr. Humel is known for his balanced approach on Affordable Housing and redevelopment issues in the community.  He has been appointed to and served on Blue Ribbon Committees, executive committees, negotiating committees, and panels in the name of Affordable Housing and development standards.  He designed and successfully operated for many years a wide variety of City-wide Affordable Housing and assistance programs for the City of Monterey. 
Recognizing the diversity of our communities, he is adept in addressing the special considerations of low- and moderate income citizens. He is knowledgeable in program design, grant and program eligibility requirements, leveraging layers of grants and financing, deed restrictions, and monitoring / reporting requirements to funding agencies.
Along with two mayors, Mr. Humel negotiated a settlement with a number of community groups, to avoid a divisive referendum on Rent Control. The subsequent manual entitled "Voluntary Rental Guidelines for Landlords and Tenants" was published and adopted by five adjacent municipalities in succession, and stands in place today.
Bob was also a key participant in the committee which developed the first Monterey County Affordable Housing Trust Fund, thru Fort Ord Reuse Authority (FORA) member agencies, at the former Fort Ord.